Campaign Manager

Job Title
Campaign Manager
Job Order ID
27648392
Begin Date
12/16/21
Duration
Direct Hire
Location
Framingham,  MA 01701
Other Location
Description
The Campaign Manager is responsible for the end-to-end, daily execution of our clients' marketing campaigns.  This position serves as the primary point person for internal teams as well as with clients for tactical delivery and account status. The Campaign Manager plays a key role in maintaining client satisfaction by ensuring exceptional service and creating value for clients.
 

Essential Duties and Responsibilities:

 
  • Responsible for the development of campaign and production execution, producing timely and accurate campaigns for deployment from Salesforce Marketing Cloud (“SFMC”).
  • Coordinate cross-functional teams by facilitating internal and external meetings, tracking campaign statuses, and organizing/updating account documentation to deliver quality digital marketing campaigns for our clients.
  • Prioritize and manage multiple digital marketing campaigns simultaneously.
  • Produce error-free work by following standard operating procedures.
  • Maintain strong communication with our client stakeholders and identify risks/issues and proactively mitigate risks by escalating to the appropriate team members and/or stakeholders.
  • Collaborate with internal and client teams to understand key campaign parameters and inputs, such as data, campaign frequency, personalization and overall creative branding.
  • Manage subscriber data, import, extract and segmentation using Salesforce Marketing Cloud tools and database queries.
  • Deploy emails from within Salesforce Marketing Cloud and monitor post-deployment to validate successful completion.
  • Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments.

 

 

 

Education and Experience Requirements:

  • Bachelor’s degree required; advanced degree welcomed
  • 3-5 years’ experience
  • Email marketing campaign experience; Salesforce Marketing Cloud campaign experience preferred
  • Knowledge of online and offline creative development and production, Digital Marketing, Multichannel/Integrated Marketing, and database marketing
  • Experience with campaign management of large, enterprise email initiatives
  • Experience creating audience segments, building queries and manipulating lists for digital marketing campaigns
  • Ability to work during normal US business  
Systems & Software –
  • Required: Proficient level knowledge of Microsoft Office software applications
  • Preferred: 2+ years’ experience with Salesforce Marketing Cloud or like platform
Required Skills

Bachelor’s degree required; advanced degree welcomed
3-5 years’ experience
Email marketing campaign experience; Salesforce Marketing Cloud campaign experience preferred
Knowledge of online and offline creative development and production, Digital Marketing, Multichannel/Integrated Marketing, and database marketing
Experience with campaign management of large, enterprise email initiatives
Experience creating audience segments, building queries and manipulating lists for digital marketing campaigns
Ability to work during normal US business  

Systems & Software

Required: Proficient level knowledge of Microsoft Office software applications
Preferred: 2+ years’ experience with Salesforce Marketing Cloud or like platform
Openings
2

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