Pardot Consultant

Job Title
Pardot Consultant
Job Order ID
27647672
Begin Date
12/13/21
Duration
Direct Hire
Location
Framingham,  MA 01701
Other Location
Description
As a Pardot Consultant, you will be leading Pardot implementations, involved across the entire project lifecycle, including presales and discovery. An integral part of your role will be working with clients to further maximize their usage of Pardot. You will act as a trusted source of knowledge to advise clients in line with Pardot best practice and its growing number of capabilities to ultimately build a vision for their Pardot usage roadmap.

Responsibilities

This is a varied delivery role, with the following responsibilities:
 
  • Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
  • Lead requirements gathering, solution design, and contributing to statements of work,
  • Communicate project outcomes to client-side project stakeholders,
  • Conduct user training and actively promote user adoption of Pardot,
  • Design, implement, and monitor for automated campaigns across email and web, and advise clients on how to optimize further.
  • Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
  • Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business.
  • Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
  • Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
  • Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)

Required Qualifications and Background
 
  • At least 2 years experience in delivering Salesforce or marketing automation projects
  • Successfully completed at least two Pardot implementations
  • At least 2 years experience working hands-on with Pardot,
  • Certified Pardot Specialist
  • Certified Pardot Consultant
  • At least 2 years B2B marketing experience, ideally at agency level.

Knowledge, Skills, and Abilities Required:
 
  • B2B Marketing experience either client-side or agency
  • Has a ‘can-do’ attitude and a good team player.
  • Excellent communication skills, written, verbal, and interactive when online,
  • Able to liaise with stakeholders, particularly marketing leadership on the client-side.
  • Has a good understanding and strong interest in marketing technology and systems.
  • Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
  • Confidence to question how things are and strive to optimize them.
  • Adept at communicating with the business, technical & user communities.
  • Versatile and easily adaptable to changing workloads. Being agile is key!
  • Ability to work both autonomously and collaboratively.
  • Self-awareness and ability to identify weaknesses/strengths so clients rarely see mistakes
  • Experience with mapping and implementing end-to-end marketing campaign
  • Attention to detail and the awareness to test everything that you do thoroughly and accurately.
  • Ability to “think on your feet” and project confidence
Required Skills

• B2B Marketing Agency experience
• A University degree in Marketing or Tech-related subject
• Certified Salesforce Administrator
• Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
• Experience using the Pardot API to integrate third-party systems.
• Experience with other marketing automation platforms, such as Salesforce Marketing
Cloud, Marketo, or Hubspot.
• Experience with Google Analytics, SEO, PPC, Social Media marketing.
• Active in the Salesforce Trailblazer community.
Openings
2

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