Company Info

For over 15 years, more than 33 million visitors and over 500,000 clients have enjoyed our award-winning service here at International Voyager. We’re proud to say that we offer responsive, hassle-free vacation planning for global travelers. We’re thrilled to inspire bucket lists, family reunions, honeymoons, dream vacations and more! Join our growing Inc. 5000 award-winning team, revolutionizing travel planning and online booking, and begin helping our guests build memories for a lifetime. Your dream job starts here. 

We offer health & wellness benefits, retirement plans, casual environment, free or discounted travel, Monday meetings with a fun flare, Friday afternoon club and paid time off. 

Location

International Voyager’s new headquarters are in the heart of Morristown, New Jersey - an area full of hip restaurants, rich culture and history. Less than an hour train ride from New York City, Morristown offers all the perks of living in the suburbs while still being a short distance from the city. 

Responsibilities

We’re currently looking for a Search Marketing Specialist.

We are looking for a Search Engine Marketing Specialist to manage all pay-per-click (PPC) marketing activities as well as manage our Search Engine Optimization company

You will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks using our Search Engine Optimization company. 

Here are some of the important responsibilities that are vital to our service standards:

• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations from our Search Engine Optimization company including link building strategies
• Research and analyze competitor advertising links
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

Here’s what we need from you:

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in SEO and SEM
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, etc.)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Knowledge of ranking factors and search engine algorithms
• BS/MS degree in Marketing or a quantitative, test-driven field

If you meet the requirements and want to apply, fill out an application.