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TEMP - Marketing Coordinator (Demand Gen)
Job Title
TEMP - Marketing Coordinator (Demand Gen)
Location
Seattle,
WA
98104
Other Location
Description
Description
Job Overview:
Are you an energetic and detail-oriented marketer who has a knack for organization and seizing opportunities? Do you constantly work with a sense of urgency, have a keen ability to adapt to change while hitting deadlines, and are motivated to seeing the fruits of your efforts in higher sales? Then we want to talk with you! If you have stellar organization and project management skills, and enjoy collaborating with others to see projects through from start-to-finish, then we have the role for you!
The Marketing Coordinator will be responsible for executing marketing programs that contribute to Avalara’s demand generation and revenue goals. The ideal candidate is a creative thinker who will assist in the creation and implementation of our successful Thought Leadership Webinar series. This candidate will be content-minded, and have the ability to learn the concepts of sales tax compliance.
Responsibilities:
End-to-end support in the coordination of thought leadership campaigns, including webinars and additional mediums (video, podcasts, etc.)
Write, edit and proofread content for the promotion and follow-up of thought leadership events, including landing page copy, targeted emails, and other materials
Collaborate with audience managers, subject matter experts, and other team members to assist in creating full-scope webinar campaigns that drive interest and ultimately revenue
Work within the ON24 platform to create engaging attendee experiences
Regularly provide/update reports to track overall campaign performance using Salesforce, Tableau, Eloqua, ON24, and other platforms
Suggest and implement tactics to test, measure and optimize programs and tactics on an ongoing basis to meet and exceed goals
Collaborate with marketing operations and the content team to deliver, report on, and optimize success of campaigns where needed
Provide reports and visibility for each campaign to track responses, opportunity creation, and influence
Provide support for our Paid Syndication program to complete IOs and Legal tickets where needed
Support program initiatives from the broader marketing team as needed
Requirements:
Ability to work effectively cross-functionally with a variety of roles, from executives to sales representatives.
Extreme attention to detail, time management, organization skills.
Excellent planning, project management, prioritization, and presentation skills
Strong analytical skills and ability to strategize and analyze program effectiveness and ROI.
Experience with ON24, Salesforce, and Tableau a plus.
Must have a positive and flexible attitude for working in a fast-paced environment and be able to build strong relationships across various departments and functions.