Authentic Brands Group

ART DIRECTOR, STREET & ACTIVE

Job Title
ART DIRECTOR, STREET & ACTIVE
Job ID
27205878
Location
New York,  NY
Other Location
Description

Reporting to the VP Creative Director, the Art Director is responsible for managing all creative marketing efforts directly supporting the Street & Active brands. With oversight from the VP Creative Director, the Art Director drives creative innovation through collaboration and process. This individual has primary responsibility for the coordination and integration of all day-to-day creative marketing deliverables in support of ABG’s street and active brand portfolio. The Art Director will collaborate with peer groups across functions including Marketing, Brand, Social Media, Digital, and PR to help build and execute brand creative vision and to concept, design, and produce compelling content across multiple channels and platforms. The Art Director is responsible and accountable for execution of all assigned campaign and editorial shoots, ensuring they are consistent with the Brand and according to merchant requests, executed according to concept, on time and on budget.

If you are a passionate and highly motivated team player who thrives in a fast-paced environment, Authentic Brands Group offers great opportunities for growth.  

 

Duties and Responsibilities: 

 

Creative Direction 

-           Own the creative process from brief to production for all Street & Active brands

-           In partnership with Creative Director, spearhead all creative concept development per season

-           In conjunction with Marketing teams, drive brand style and messaging both internally and externally

-           Help clarify creative goals, lead promotional photo and video shoots, manage production assets and workflow

-           Prioritize all projects to ensure on-time delivery

-           Foster positive relationships between creative, marketing, and brand teams, as well as other internal and external brand stakeholders, with a high degree of collaboration, including supporting business needs via the development of  appropriate collateral and sales marketing materials

-           Set the creative strategy and maintain an elevated and accessible aesthetic across Street & Active brands

-           Manage all print and digital artwork production

-           Act as a creative resource and support for key operating partners, collaborating with partner teams to implement strategy

 

Asset Management & Graphic Design 

-           Ensure asset delivery, marketing materials, brand information, selling tools, etc. are developed, shared and posted in a timely manner

-           Own management and maintenance of digital brand toolbox ensuring materials and all files are up to date 

-           Coordinate asset requests with key partners

-           Communicate with external vendors relating to creative (e.g. retouching/printing materials)

-           Own the process of review and approval of partner creative assets

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