Reporting directly to the EVP Marketing, the VP Public Relations Lifestyle spearheads all public relations and communications directly supporting Fashion, Luxe, Streetwear and Active brands within ABG’s award winning portfolio.  The VP Public Relations Lifestyle is an influential leader who drives PR and communications strategies via cross-functional integration and process.  This role embraces strategic planning and execution, oversees brand messaging and drives breakthrough initiatives that move the needle. Working closely with the EVP Marketing and the Lifestyle PR team, the VP Public Relations Lifestyle oversees and fosters connections between ABG’s Lifestyle brands and key media outlets including: trade and consumer press (broadcast, digital, print, etc.), influencers, events and tradeshows, product seeding and gifting, brand collaborations, etc.  In conjunction with the SVP Marketing, the VP Public Relations Lifestyle will work closely with ABG’s Lifestyle Business Units and across Marketing functions including Digital Innovations, Creative, and Brand Experience, to build and execute 360-degree marketing and PR related initiatives. Working with the EVP Marketing, the VP Public Relations Lifestyle will develop relationships with global partners in key territories to drive the brands’ messaging and positioning in leading brand markets. It is the responsibility of the VP Public Relations Lifestyle to drive strategic communication plans against measurable objectives that increase brand awareness and drive trial.  This position oversees a team of 11 and manages 5 direct reports. The VP PR & Communications Lifestyle will liaise regularly with the EVP Marketing to assure KPIs are established and that PR efforts deliver against pre-determined metrics that drive brand and sales initiatives.

If you are a highly motivated leader and team player who thrives in a fast-paced environment Authentic Brands Group offers great opportunities for growth.  

Responsibilities:

• In conjunction with the EVP Marketing. the VP Public Relations Lifestyle will set the overall PR strategy, for Fashion, Luxe, Street and Active brands within ABGs portfolio 
• Act as a strategic leader directing high-level media strategies, brand messaging, and high stakes communications for ABG Lifestyle brands 
• Drive regular and actionable brainstorms with PR Lifestyle team to ideate new campaigns and ensure that brand comms and PR roadmaps are on track 
• Mentor and manage ABG Lifestyle PR team; oversee staffing matrix and needs
• Partner with EVP Marketing to establish Lifestyle brands’ PR KPIs and reporting metrics to track and report progress of key PR initiatives, media pickup and PR impressions
• Develop messaging that supports key brands and integrate brand messaging into appropriate brand communications and events
• In conjunction with Lifestyle team, ramp up media relations with fashion, active, sports and luxury media outlets  
• Partner with BUM’s and Marketing heads to establish PR roadmap and ongoing brand messaging
• Liaise with key partners (NA and Int’l); assure brand communications plans are clear and supported
• Oversee PR and communications deliverables for Lifestyle brands including but not limited to: press release drafting and circulation, media outreach, editorial pitching, influencer programs, celebrity and VIP gifting and seeding, overall brand messaging, and PR recaps
• Partner with VP DIG and SVP Marketing to form and drive new content strategies that facilitate engagement and brand relevancy
• Participate in key sales and marketing presentations as necessary.