VP Brand Management, Street & Active Brands
- Job Title
- VP Brand Management, Street & Active Brands
- Job ID
- 27179032
- Location
- New York, NY
- Other Location
- Description
-
Summary
Reporting directly to the Senior Vice President responsible for the overall management of the Street & Active Brands for the company. This role will act as the lead in brand management for all partnerships and product development across the Street & Active portfolio.
Duties and Responsibilities:
- Spearhead brand building & business development initiatives that are consistent with the company’s overall strategy
- Direct the overall Street & Active brand strategy, vision, positioning and architecture.
- Develop strategies and execute programs that maximize the development of the street & active brands to be full lifestyle brands via wholesale, direct-to-retail, and other unique licensed relationships.
- Implement brand guidelines to ensure all licensees execute on Licensor’s direction
- Manage and drive existing licensee partnerships, domestic & international for maximum revenue.
- Analyze business models, negotiate and execute new license agreements to achieve strategic objectives and drive revenue growth.
- Ensure achievement of the brand’s budget & financial goals.
- Assist with the direction, implementation, execution and continuous improvement of the licensing processes.
- Facilitate organization between cross-functional teams.
- Analyze consumer, retail trends and information to help identify product categories to enter as future sources of growth.
- Strategically partner with Business Development to find new areas of brand accretive revenue that support the over growth and distribution strategy.
- Partner with Business Development and Legal to negotiate new licensing agreements and to close deals.
Position Requirements:
At least 10 years of experience in licensing with skate, street and/or active brands with exposure & responsibility for brand management, sales or licensing programs:
- Proven track record in brand management and licensing. Sport brands and global brand experience a plus.
- Strong analytical and research skills
- Strong relationships with key retailers and channels of distribution
- History/Understanding of how licensing deals are identified and negotiation.
- Experience securing and managing licensing deals across a variety of product categories and channels of distribution.
- Must have a relentless drive to succeed, win business and close deals
- Excellent verbal and written communication and presentation skills.
- Must exhibit excellent attention to detail and good organization as well as follow-through skills.
- Must have strong computer proficiency and well-versed in MS Office. (Word, Excel, PowerPoint, etc.)
- Must be highly motivated and able to multi-task
- Bachelor's degree required. MBA a plus.
- Willingness and ability to travel as the role requires.
- Understanding of the international marketplace for streetwear brands and culture a plus