Manager of Character Licensing and Merch (Business Development) – Celebrity and Entertainment
- Job Title
- Manager of Character Licensing and Merch (Business Development) – Celebrity and Entertainment
- Job ID
- 27178697
- Location
- New York, NY
- Other Location
- Description
-
Summary
Reporting directly to the VP of Merch Licensing (Icons), the Manager of Character Licensing and Merch is responsible for wholesale domestic outbound licensing and retail development. He/she will create category strategies and build market position for ABG’s Celebrity & Entertainment portfolio in target categories by identifying, developing, negotiating and closing business relationships.
Primary Responsibilities:
- Identify, develop and implement sales and licensed category strategies to ensure long term and immediate growth goals are achieved
- Execute the sales process to maximize pipeline productivity from end-to-end, including: develop (in collaboration with ABG’s marketing, brand and creative teams) sales materials necessary to outline the opportunity; sell the opportunity to qualified licensing prospects; solicit and secure business proposals from potential partners, and draft, negotiate and close licensing agreements.
- Maintain an active sales pipeline; evaluate licensing proposals for brand and financial appropriateness; market feasibility, and reliability of the potential partner
- Liase with internal departments (legal, brand management, marketing, creative, digital innovation) to leverage and maximize assets and new opportunities
Skills & Requirements:
- At least 3-5 years of experience in sales and product/character licensing
- Proven track record in securing and managing licensing deals in a variety of product categories
- Solid network of industry relationships (licensing, retail, entertainment)
- Strong working knowledge of the retail landscape and trends at all relevant levels and channels
- Current with social media, e-commerce and digital marketing trends, including gaming, new media and new technology
- Excellent verbal communication, written communication and presentation skills
- Must have a relentless drive to succeed, win business and close deals
- Must exhibit excellent attention to detail, organization and follow-through skills
- Must have strong computer proficiency and working knowledge of MS Office
- Bachelor's degree required. MBA or Law degree a plus
- Willingness and ability to travel as the role requires