The Digital Marketing Manager will facilitate and drive Health-Ade’s marketing efforts across all digital channels, including our website, ecommerce, email marketing, paid social media, and display advertising.  This position will use web technologies to achieve our business growth goals, identify needs, new opportunities, and aspire to increase brand awareness. We are looking for a tech-savvy trendsetter who has innovative ideas to improve customer experience, is analytical, and an expert in publishing content, someone that is creative and comfortable working with a team. We don’t want people just to know about Health-Ade, we want them to share, connect, love, look for, and always choose Health-Ade.  The Digital Marketing Manager will accomplish this by immersing themselves within these channels in order to execute campaigns designed to accomplish these goals.

Essential Duties and Responsibilities include the following.  Other duties may be assigned.

DIGITAL MARKETING

• Create digital marketing plans using all available channels.
• Manage ecommerce from start to finish including, inventory management, product ordering, sku optimization, promotions, etc.
• Identify, evaluate and recommend e-commerce opportunities that can deliver both value to customer, solid ROI, and growth.
• Maintain overall website and work with developers to optimize as necessary
• Manage the email marketing strategy, drip campaigns, development process and overall email calendar
• Analyze web, google and social analytics, and audience metrics to improve user experience and overall engagement across all digital channels.
• Monitor and manage SEO/SEM performance metrics to forecast trends
• Work with the social team and develop plans for growth and engagement
• Work with our advertising team and support all digital advertising efforts including, display, social, search, etc. and create segmented ad funnels
• Work with our event teams to incorporate digital experiences and data capture into our consumer events
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design, Content, and Event teams to optimize customer experience and ensure brand consistency across all digital channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Recommend and manage digital/development agencies and other vendor partners
• Develop and implement tactics to better support all digital channels and ecommerce  

To perform the job successfully, an individual should demonstrate the following competencies:

Analytical – Use intuition and experience to complement data; Design works flows and procedures.

Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.

Project Management – Develops project plans; Coordinates projects; Communicates changes and progress; Competes projects on time and budget.

Technical Skills – Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.

Customer Service – Responds promptly to customer needs; Responds to request for service; Meets commitments.

Interpersonal – Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others’ ideas and tries new things

Oral Communication – Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meeting. 

Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcome feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goal and objectives; Supports everyone’s effort to succeed; Recognizes accomplishments to other team members.

Written Communication – Writes clearly and informatively; Edits works for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Change Management – Develops workable implementation plans; Communicates changes effectively; Builds a commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluation results.

Leadership­ – Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and options of others; Inspires respect and trust; Accepts feedback from others; Provides vision and inspiration to peers and subordinates; Gives appropriate recondition to others; Displays passion and optimism; Mobilizes others to fulfill the vision.

Strategic Thinking – Develops strategies to achieve organizational goals; Understands organization’s strengths and weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.

Adaptability – Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.

Dependability – Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes task on time or notifies appropriate person with an alternative plan.

Innovation – Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that get others’ attention.

Judgement – Displays willingness to make decisions; Exhibits sound and accurate judgement; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decision.

Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.

Qualifications:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience: Bachelor's degree (B. A.) in marketing or related field from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.

Language Ability: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills: To perform this job successfully, an individual should have knowledge of Microsoft Office (Excel, Word, Power Point, Access, Publisher and Outlook). Demonstratable experience in leading and managing SEO/SEM, marketing databases, email marketing, social media and/or digital advertising campaigns, and ecommerce. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics). Working knowledge of ad serving tools. Experience in setting up and optimizing Google AdWords campaigns. Experience with coding emails and using platforms such as MailChimp. Working knowledge of Shopify, Amazon, HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement

Supervisory Responsibilities: None.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk; climb or balance and stoop, kneel, crouch, or crawl. The employee must regularly lift and /or move up to 10 pounds, frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Depth perception and Ability to adjust focus.