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Vice President, Marketing & Communications - Economic Development

Job Title
Vice President, Marketing & Communications - Economic Development
Job ID
Work Hybrid
HOUSTON,  TX 77010
Other Location
Why the Partnership
When you join the Greater Houston Partnership, you get the opportunity to work with an organization helping guide the future of the Houston region. Our team of professionals work across multiple disciplines, including: Economic Development (Regional and International), Executive, Finance & Accounting, Marketing & Communications, Member Engagement, Public Policy, Regional Workforce Development, Research, Resources, and the Center for Houston’s Future.

Who We Are
The Greater Houston Partnership works to make Houston one of the best places to live, work and build a business. As the economic development organization for the region, the Partnership champions growth across 12 counties by bringing together business and civic-minded leaders who are dedicated to the area’s long-term success. Representing more than 900 member organizations and approximately one-fifth of the region’s workforce, the Partnership is the place companies come together to make an impact.

We look forward to telling you more about the organization and helping determine if a career with the Partnership is right for you!

Today, We Are Looking For
The VP of Marketing & Communications - Economic Development is responsible for developing and leading the execution of comprehensive marketing and communications strategies designed to support the attraction and retention of targeted companies, investment, and talent to the Houston region. This position directly supports the efforts of our Economic Development Division. 

Primary Duties and Responsibilities
Under the direction of the Chief Marketing and Communications Officer, the Vice President will: 
  • In coordination with the economic development division leadership, lead the development of marketing and communications strategies including:
    • Branding and message development related to Houston’s key industries and image
    • Public relations and advertising campaigns
    • Social and digital media campaigns
    • Event, trade show, in-bound/out-bound missions, and grass-roots marketing and awareness efforts
  • Oversee the planning and creation of all content and marketing initiatives to drive traffic, engagement, and leads that deliver new economic development projects into the project pipeline and promote the Houston region as an excellent place to do business 
  • Work alongside the Partnership's public relations agency to generate positive earned media coverage of the Houston region in major local, national, and international media outlets
  • Collaborate with the division's media relations team to ensure consistent and appropriate media coverage and outreach​​​​​
  • Support the economic development team’s strategic planning for domestic and international missions, conferences, and trade shows, and lead the development of all related marketing communications elements
  • Support the economic development team’s programs to engage with site selection consultants including outreach via digital/social media, email, and direct touchpoints
  • Oversee branding, messaging, and packaging for economic development division responses to formal project RFIs
  • Oversee website strategy for economic development-related sections of the Houston.org website and any associated microsites
  • Develop and maintain strategic and external relationships with appropriate marketing allies, corporate contacts, government officials, and media representatives to publicize and advocate for the Partnership’s economic development efforts
  • Lead economic development-related executive communications and thought leadership programs for the organization’s chief executive officer, chief economic development officer, and other executives to position Houston as a leading destination for corporate relocation
  • Connect with the Houston Energy Transition Initiative to incorporate appropriate messages and materials to bolster Houston’s economic development work to grow as a comprehensive energy hub with the aim to attract new companies, investment, and talent to the region
  • Track campaign effectiveness by reviewing metrics such as website hits, and social media engagement and conducting perception surveys
  • Closely monitor economic development marketing trends, emerging technologies, and competitor activities, and adjust strategies, as needed, to keep the strategy relevant and fresh
  • Manage external marketing partners such as advertising agencies, digital marketing firms, and production companies 
  • Effectively interface with internal and/or external graphic designers, digital media specialists, and project teams
  • Manage brand standards and usage guidelines and assist with integrating campaigns with brand consistency
  • Oversee the economic development marketing budget in conjunction with the Chief Marketing and Communications Officer and Chief Economic Development Officer
Leading Others
  • Effectively identify and develop talent, advancing high performers
  • Assist team members in their development as individuals and professionals
  • Directly manage Director, Economic Development Marketing and Communications and Coordinator, Economic Development Marketing and Communications drawing support from Marcom’s six-person shared services team (media relations, digital/social media, graphic design)
  • Also maintains a dotted-line advisory role with Manager, Economic Development Marketing in the Economic Development Division
  • Partner with the CMCO to goals and direction of the department and maintain budget parameters for the team
  • Direct the activities of the team as described above, setting priorities and delegating responsibility to staff
  • Set performance metrics that drive the team’s success
  • Deliver and participate in formal and informal performance reviews for direct reports and indirect reports
  • Implement strategies that enhance the division and the organization's mission, vision, values, and strategy
  • Lead and staff committees, working groups, partnerships
  • Support the development of annual plans and budgets
  • Ensure compliance with all regulations, Partnership bylaws, rules, and federal laws
  • Work with confidential matters
  • Other duties as assigned
Knowledge, Skills, and Abilities
The following knowledge, skills, and abilities are desirable for job success:
  • Excellent written communication skills required; composition, writing, grammar, and spelling 
  • Fluency in Salesforce or other enterprise-grade CRM systems, preferably in an economic development environment
  • Sales proposal/RFI response preparation experience a plus
  • Skilled at both long- and short-form content creation and distribution
  • Familiarity with email, digital, and social media campaigns
  • Ability to deliver a clear articulation of the business goal behind the creation of a piece (or series) of content
  • Project management skills to manage editorial schedules and deadlines
  • Energetic and passionate about Houston
  • Excellent writing and speaking ability
  • An aptitude for selling ideas
  • Possess a proven track record that demonstrates public relations and business-to-business marketing skills
  • Possess a working knowledge of the local and global economy, the private sector business community, and government at local, state, and federal levels
  • Excellent verbal, written, analytical, presentation, and interpersonal skills
  • Preference for working with internal and external contacts at all levels
  • Ability to prioritize simultaneous assignments
  • Ability to work in a team environment
  • Executes with excellence by consistently delivering on promises to the highest standard
  • Professional appearance
  • Collaborative both internally and externally; works with others to achieve common goals
  • Advanced level proficient in Microsoft PowerPoint, Word, and Excel
  • Nimble/Flexible to work some overtime and/or work on additional projects, as necessary
  • Some light travel may be required

Behavioral Competencies-Attributes, Behaviors, and Competencies (ABC’s)
Leaders of People Competencies
Impact-oriented- Mission driven; seeks to make a vital difference in the development and success of the greater Houston region through the work of workforce development.
Exceptional Communications-Communicates effectively and persuasively, both verbally and in writing; can write prose with proper grammar and syntax; listens actively; builds trust; uses the appropriate media for the situation; knows what and when to communicate to a particular audience
Managing People- Develops subordinate skills and encourages growth. Provides direction and gains compliance. Provides regular performance feedback and manages subordinate’s activities.  
Planning & Organization Integrates changes smoothly, plans for additional resources, prioritizes and plans work activities, sets goals and objectives, uses time efficiently, and works in an organized manner.

Education Requirements 
Bachelor's degree in Marketing or Communications  

Required Experience
12+ years' experience in Marketing, PR, Communications, or related field required. 

Physical Requirements
  • Good vision and hearing acuity (with adaptive aids if necessary).
  • Manual dexterity and skillful use of computer keyboard.
  • Physical exertion includes bending, pushing, standing, and walking.  Must be able to move or lift approximately 25 pounds on occasion.
Mental and Aptitude Requirements
  • Job requires the ability to hear, see, and talk; critical thinking, detail-oriented, and empathy.
Safety Requirements
Adhere to office safety policies.

Note:  The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification.  They should not be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. The Greater Houston Partnership is an Equal Opportunity Employer.
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