Careers at FiberLight
Director of Communication Strategy and Events
- Job Title
- Director of Communication Strategy and Events
- Job ID
- 27702706
- Work Hybrid
- Yes
- Location
- Alpharetta, GA 30022
- Other Location
- Nationwide
- Description
-
Director of Communication Strategies and Event
Position overview:
Creates, implements and oversees communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products. Manages the research and development of content for publication of products. Oversees the preparation of presentations and/or speeches geared toward employees. Manages communications externally and internally. Oversees the selection, ordering, inventory, and distribution of branded merchandise. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. A wide degree of creativity and latitude is expected.
Essential Job Functions
Event Management and Coordination- Coordinates the executions of all marketing projects, timelines, project workflows and calendars, and maintaining ownership through completion. Provide status updates to the marketing and sales teams related to open projects and/or completed projects.
- Manages all trade shows, events, sponsorships, webinars and speaking engagements:
- Define the strategy and event requirements.
- Collaborate with the marketing team and organizers to define the strategy and event requirements.
- Securing the venue, planning the layout, and liaising with vendors to determine booth requirements.
- Managing the booking and registration of vendors, sponsors, and guests.
- Arranging travel and accommodation logistics, administration, and bookings.
- Promoting the show through marketing channels such as social media, emailers, and advertising campaigns.
- Running the floor to ensure the event operates smoothly.
- Communicating with the sales and marketing teams to ensure they are fully engaged in all activities related to the event.
Sales Field Management
Acts as the liaison between sales, product and marketing. Actively engages the sales teams by hosting weekly and/or monthly marketing training & support for tools, assets and tactics marketing is using to drive leads and corporate awareness.- Marketing liaison to all sales leadership & teams, providing support as needed (presentations/ proposals/ events/ collateral/ branded merchandise/ giveaways/ be available as needed)
- Work closely with all internal departments (specifically sales & product teams) to implement fully integrated marketing plans that support the organization’s overall goals and objectives.
- Provide professional, concise intercommunication within FiberLight [Inter-company calls, sales meetings, internal training, Team kickoffs and huddles as needed to communicate information]
- Coordinate training with outside vendors to support sales
Communications & PR
Follow through and execute on existing marketing and communication strategies to expand brand awareness and strengthen internal/external communities of support.- Create and/or coordinate advertising, press releases, promotions, email campaigns and other brand awareness-building marketing programs. Ensure consistency of branding internally and externally.
- Draft copy and/or review content around press releases, brochures, presentations, social media, email and other marketing related materials to ensure accuracy and messaging consistency.
- Develop, draft and update website content. Coordinate with outside web design & development firm to ensure an engaging, fresh, and relevant experience for those visiting the site.
- Review, refine and reproduce all collateral materials, as needed.
- Continue to identify, develop and oversee all public relations and community outreach events that strengthen the brand.
- Assess competition and develop strategies to mitigate competitive risks. Analyze and summarize competitive data and trends for the organization.
- Manage outside vendor relationships. (promotional, social media, print etcetera).
- Shape, refine and maintain an active social media plan that builds the business through “paid, owned and earned” channels. (Facebook, Twitter, Yelp, blogs etcetera).
- Develop deeper relationships with existing clients and identify new marketing opportunities based on a better understanding of clients.
Miscellaneous- Management of all branded merchandise, selection, order placement, inventory management, delivery as needed at events and in the field.
- Supervision of sales tools and platforms, related training, inventory management, and communication.
- Content production & editing – Write content as needed (blogs, articles, web content, fliers, battlecards, strategies and campaigns, landing pages, bylines, leader spotlights, drip marketing, newsletters, SPIFFs, social calendar, etc)
- Video production – plan, story board, scrip video content. Schedule interviews, capture recordings, direct creative brief for video completion.
- Work within the internal operating budgets for all marketing activities. Calculate ROI for all events to ensure that all resources are being used efficiently and productively.
- Execute upon existing strategic marketing plan staying within annual marketing budget.
Requirements
Bachelor's degree
At least 7 years of experience in the field or in a related area.
At least 3 years of experience in telephony or related industry.
Strong Microsoft Office, especially Excel, skills a must
Strong verbal and written communications skills a must
Physical Requirements
Must be able to sit, stand, walk, stoop, kneel and reach
Must be able to speak, write, read and understand English
Must have visual acuity
Must be able to lift 0-25 pounds