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Marketing Automation Specialist

Job Title
Marketing Automation Specialist
Job ID
27352192
Location
Austin,  TX
Other Location
Description

 

Marketing Automation Specialist

LumApps - The Social Intranet   

 

Mission:

LumApps is seeking a Marketing Automation Specialist build and shape our Marketing Automation Platform.  The successful candidate will have experience nurturing leads, performing drip campaigns, and building/measuring marketing campaigns that boost customer retention and enhance the customer journey.

Responsibilities:

  • Create and manage drip campaigns to attract and retain customers through lead nurturing programs;

  • Manage a Marketing Automation Platform in Pardot;

  • Segment and Analyze our prospect database to target campaigns 

  • Automate different marketing campaigns to ensure that all prospective customers receive a high-touch experience;

  • Build out advanced marketing dashboards;

  • Implement a lead scoring program;

  • Develop plans and marketing strategies and test their success using key metrics;

  • Create a culture of success and ongoing business and goal achievement.

 

Required Qualifications:

  • 3+ years’ experience managing a Marketing Automation Platform in Pardot;

  • Marketing experience within a B2B and SaaS space;

  • Experience in building advanced dashboards;

  • Experience implementing a lead scoring program;

  • Experience implementing and managing drip campaigns;

  • Experience working in high-growth, performance-focused environments;

  • Experience integrating a Marketing Automation platform with a CRM;

  • Results oriented with strong decision-making skills and the ability to prioritize multiple objectives while meeting aggressive deadlines;

  • Strong communication skills;

  • Track record in driving success in fast growth organizations by working collaboratively and cross functionally;

  • Bonus points if you have experience working at a digital transformation, employee engagement, or intranet technology organization.

 

About LumApps

LumApps is a category leader for B2B digital communication platforms. We have a unique positioning on the market: a social and collaborative intranet for forward-thinking companies that understand the power of communication to build a competitive advantage. Employees can access everything they need in one digital workplace: corporate news, documents, business apps and communities.

Today, we have several million users, serving prominent corporations such as Logitech, Electronic Arts, Global Payment, The Economist, Veolia, Air Liquide and are rapidly gaining a deeper market hold around the globe. Following our success in Europe and the US, we want to become the only digital workplace and best enterprise portal solution on the global market!