Career Evolutions is searching for a Pardot Marketing Specialist for a fast-growing technology company headquartered in Scottsdale, AZ. Full-time, direct-hire opportunity with compensation up to $55,000 + Bonus.
Job Title: Pardot Marketing Specialist
Job Summary: Reporting directly to the Director of Marketing, you’ll play a key role on the marketing team and be responsible for managing Pardot marketing automation software. You will be responsible for creating HTML email templates and landing pages, monitoring performance of email drip campaigns, and helping put their creative talents to use in other areas to assist the marketing team. The overall purpose of this position is to drive prospects through the sales funnel to the sales team by deploying and managing a multitude of email campaigns.
Responsibilities:
Creating landing pages based on current marketing campaigns in Pardot and Wordpress
Creating lead generating and customer-facing HTML email templates in Pardot
Using best practices, A/B testing, and modern email trends to ensure maximum deliverability, open rate, and effectiveness
Working in Pardot to create, update, and manage all drip email campaigns
Analyzing campaign data in Pardot to measure drip performance and make adjustments as needed
Requirements:
Bachelor’s Degree in Marketing
2-5 years of marketing automation experience in the B2B technology industry
2+ years of experience in email marketing and graphic design
Expert knowledge of Marketing Automation platforms including Partdot
Working knowledge in Wordpress, HTML, CSS, and Adobe CC
Expertise in visual problem solving through creative design and UX best principles
Very organized, detail oriented, and able to prioritize work to meet deadlines