Lead Generation - Inbound Marketing

Job Title

Lead Generation - Inbound Marketing

Job ID

915274

Location

Phoenix,  AZ 85034

Other Location

Description

JOB DESCRIPTION

Career Evolutions and CE Staffing is recruiting for an Inside Marketing Rep/Lead Generation for a client in S. Phoenix. This client is not your typical "call center" and offers a niche in the market place in terms of internal culture, high tech products being offered to customers and community involvement. This is a fast paced, think on your feet position. You will need to be able to follow directions well and have excellent follow up skills. You will need to have either a high tech/technology/media/software sales or lead generation background and be able to learn about new technology (specifically software) OR have experience with lead generation experience in a different vertical. This is a direct hire/permanent position. Company offers excellent benefits package.

Summary:
We are searching for a Lead Generation specialist supporting one of our Enterprise Clients, to extend market coverage in a specific region or industry by executing outbound marketing campaigns via phone and e-mail to produce leads and sales ready pipeline. The person will work directly with the clients Account Managers and Marketing Directors to assist in planning activities, developing a territory plan and giving qualitative and quantitative feedback on campaigns and customer trends. Responsibilities include: calling customers and prospects to generate interest in software solution, meeting all SLA’s, preparation and submission of activity and lead reports, forecasts and conversion rates and keeping CRM up-to-date.

Responsibilities:

• Provide sufficient outbound activity to meet the requirements of the regions/territories they support.
• Execute on Outbound Marketing programs they are assigned and maintain all associated SLA’s.
• Maintain compliance within CRM on all inbound leads in which they are assigned.
• Work with Inside Sales Executive and/or Account Manager they support to develop a territory plan.
• Work with Inside Marketing Managers to develop pipeline that supports MGO generation and revenue goals
• Prepare and submit activity reports, pipeline forecasts, conversion rates to their manager as requested
• Maintain all prospective customer data in CRM
• Set up and conduct warm hand-off for ISE and/or Partners (if needed) prior to passing and/or converting a lead to an opportunity

 

JOB REQUIREMENTS

Requirements: 

• Excellent verbal, written, and presentation communication skills.
• Demonstrated ability to successfully find and cultivate new leads through cold calling.
• Able to connect “pain" of potential client during lower level discussion to the actual high level need of the organization.
• Ability to summarize the solution and offer it into an organized and comprehensive format that describes the solution, aligns to the clients' needs and growth objectives,  and positions the offering with pricing, ROI, and value benefit proposition. It should be designed to be able to stand alone to move the sale forward without the presence of the sales person.
• Ability to interpret and anticipate, understanding decision making systems and authorities: budgets, cycles, influencers and deterrents, competition.
• Ability to effectively manage time across multiple customers and projects.

Education:

• Associates degree or equivalent relevant experience required. Bachelor’s Degree preferred but not required. 
• Minimum 2 years of related lead generation OR inside sales experience required. 

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