Forklift Material Handling Marketing Manager

Location: Los Angeles (90015) 

BYD in Los Angeles seeks a qualified Forklift/Material Handling Marketing Manager.  

Job brief:

BYD is hiring a marketing manager to focus on its lithium-ion battery forklifts and tugs.  

This is a great opportunity to create strategies to build brand awareness and to uniquely positioning a relatively new product. Working in collaboration with the marketing director and the material handling sales team, the candidate will research and create innovative B2B marketing strategies and then implement them with the support of BYD’s internal marketing team and outside contractors.  

The candidate will work closely with BYD’s dealer network, providing support to them in their efforts to sell directly to customers.   

Marketing experience and strong writing, research, and project management skills are essential. Intermediate or higher graphic design skills are also strongly preferred. The more hands-on, marketing-related skills the candidate brings to the position, the better (video editing, Photoshop, graphic design, social media, event management, etc.). Experience in the material handling field is a plus but not required.   

Responsibilities:

·         Market research and analysis to identify and understand potential markets and customers.

·         Oversee design and production of collateral (brochures, spec sheets, etc.), both digital and printed.

·         Develop a digital marketing strategy for the department that meshes with the company’s overall digital marketing efforts.

·         Create materials for dealers to customize and use.

·         Communicate with dealers to understand their needs and respond as appropriate.

·         Design and execute email marketing campaigns, writing the emails, and if possible, designing and laying them out as well.

·         Plan content for social media (text, images, and video) and execute any that fall within your areas of proficiency.

·         Help out with logistics for occasional trade shows (about 4-6 per year).

·         Perpetually search for creative ways to increase brand awareness and sales.

·         Collaborate with the PR/Communications department on gathering information for press releases and amplifying the impact of press coverage. 

Requirements:

·         3 to 5 years’ experience as a Marketing Manager.

·         B.A. or higher education level.

·         Experience with market research.

·         Experience creating marketing strategies.

·         Experience with brand management.

·         Professional writing skills.

·         Powerful creativity.

·         Strong organization skills and ability to manage multiple projects at once.

·         Good interpersonal communication skills.

·         Ability to solve complex problems, often without much guidance.

·         Intermediate or higher graphic design skills. 

Other Helpful Skills and Experience:

·         Experience in material handling, electric vehicle, or greentech industries.

·         Social Media.

·         Photography.

·         Video production and editing.

·         Advanced graphic design skills.

·         A sense of adventure and a sense of humor.

About Us:

BYD Motors (“BYD”) is a California-based electric vehicle manufacturing company and a wholly owned subsidiary of BYD Company Ltd., the largest electric vehicle manufacturer in China and largest electric bus manufacturer in the world. BYD Company Ltd. is publicly traded on the Hong Kong stock exchange (1211.HKE), with approximately 60% of its stock owned by North American investors. Warren Buffett's Berkshire Hathaway is the single largest investor in BYD Company Ltd.

BYD is deeply passionate about helping transportation and energy grids around the world become greener and more sustainable through the use of cutting edge battery-electric technology. BYD invented an industry-leading rechargeable battery that is safe, stable, environmentally friendly, and longer lasting than any other competing product on the market today. BYD is developing and marketing around the world a family of zero-emission battery-electric cars, trucks, buses, forklifts, and energy storage systems all built around this revolutionary, environmentally-sound battery technology.

Today, BYD has over 800 employees spread out across it's headquarters in Downtown Los Angeles, our manufacturing plant in Lancaster, CA, and offices throughout California and the United States.