Career Evolutions is searching for a Director of Demand Generation for a fast-growing financial services company headquartered in Scottsdale, AZ. This is a full-time, direct-hire opportunity with compensation up to $100,000 + Bonus.
Job Title: Director of Demand Generation
Job Summary: You have a strong marketing implementation and digital marketing background. Your responsibilities will involve the development and management of digital marketing and social media to drive lead generation. You are a creative and positive self-starter with the ability to work both individually and as part of a team.
Responsibilities:
Develop and manage solution area lead generation plans and overall campaign calendar
Leverage excellent organizational skills to execute on marketing plans, managing multiple projects simultaneously
Leverage creative skills to develop and execute on marketing ideas for breakthrough growth
Manage growing marketing mix, including direct marketing, email & webinar campaigns, digital advertising, and social media
Collaborate with Content Director to develop, update, and manage the firm’s website content, landing pages, brochures, collateral, and presentations
Lead and coordinate internal and external resources to establish a new website presence.
Lead non-personal social media accounts to engage consumers on social platforms
Optimize content and development and implementation of keyword strategies to increase website ranking and traffic
Lead traditional, digital and social campaigns from start to finish including planning through execution and evaluation of campaign success
Develop and update marketing calendar of promotions and events
Fulfillment of promotional requests as needed, both in-house and outsourced
Work with a collaborative marketing team
Requirements:
Bachelor’s Degree in Marketing/Business
4+ years of digital lead generation, email campaign, and project implementation experience
2+ years of digital content management and search engine marketing experience
Strong marketing production and high-volume project/traffic management experience
Excellent experience with digital marketing automation tools such as Hubspot, Marketo, Eloqua, Pardot
Strong Google AdWords experience
Exceptional communication, writing and editing skills
