Marketing Manager

Job Title
Marketing Manager
Job ID
Marketing Manager
We are working with an innovative plant based, vegan food manufacturer in Bozeman, Montana that is looking for a Marketing Manager (title TBD)! This is a dynamic marketing position for someone who is comfortable working in an entrepreneurial environment while also implementing comprehensive marketing strategies that continue to drive the brand. Please apply if interested in working for a natural food company in Bozeman!

Job Responsibilities:
  • Defines the market where the brand will grow their presence
  • Develops strategic marketing plans that support the company vision, purpose and impact
  • Develop programs to facilitate the volume and profit growth in support of annual objectives for defined markets. This includes campaigns and events
  • Ensures thorough marketing plans are completed in a timely and accurate basis. Including brand reviews, budget plans, promotional plans, media/ad plans, competitive analyzes, and accurate forecasting for brands and SKUs
  • Plans and develops the organization’s PR, advertising, and promotion activities through internal and external suppliers
  • Manages relationships with agencies. Works to ensure a unified brand image and message throughout advertising, packaging, and promotional efforts. Develops and manages KPIs with each agency
  • Uses research information and available data to generate insights and capitalize on the growth opportunities, ensuring we track the performance of the market, company and competition
  • Conducts competitive analyses and makes commendations
  • Works closely with sales to ensure trade/consumer marketing develops programs that meet brand and sales objectives
  • Managing production of marketing materials
  • Provides guidance on pricing and margins
  • Manages the development of new products and product improvements to best meet the needs of customers and consumers
  • Remains current in industry marketing knowledge
  • Supports and/or coordinates additional projects as needed

Required Skills/Qualifications:  
  • Bachelor’s Degree in related field marketing or business field
  • 7-10+ years of experience in marketing related role
  • Strong understanding and past experience in the CPG industry are required
  • 2+ years of leadership experience in brand management or communication/marketing
  • Extensive experience in developing and measuring marketing and communication programs preferably in the natural and/or organic industry
  • In-depth knowledge of various social media platforms, best practices, and website analytics
  • Budget management skills and proficiency
  • Excellent verbal and written communication skills
  • Proven ability to project manage effectively
  • Desire to drive innovation and progress in a startup environment

Option 1: Create a New Profile