Director of E-Commerce

We are working with a natural food company in the Tri-State area that is looking for a key team member for their growing company. The Director of E-Commerce is responsible generating and updating website content while maintaining the online marketing plan. This role can work remotely a few days a week and is located in Orange County, NY. Please apply if interested!

Responsibilities:

• Generate & update website content (products, content, promotions)
• Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc.)
• Plan, define and implement website changes
• Maintain & update the online marketing plan for the website
• Monitor key performance indicators on the website & develop plans to improve them
• Considerate of the disciplines required to drive traffic to retail websites
• Update product information and content on the website
• Create banners, images, promotions etc. for display on the website (using products like Photoshop)
• Manage website configuration & parameters (payment options, stock management)
• Investigate & report any operational/technical issues arising
• Scope & document ongoing website functional projects /improvements
• Liaise with internal resources regarding the day to day management of the website
• Evaluate approaches & strategies to improve website sales conversions & customer engagement
• Understand & develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogs etc.
• Liaise with agencies or in-house teams to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyze the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc.)
• Meet internal service levels for website activity and management
• Maintaining an excellent level of service to the business

Required Skills/Qualifications:

• Prior experience in Web administration and e-commerce

• Meet and exceed all agreed performance objectives (sales, conversions, engagement)
• Proficient with Excel and Photoshop
• Experience with Shopify a must
• Familiar with data management
• Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
• Understanding of order management/customer fulfillment in an e-commerce context
• Strong communication – verbal & written