Job Description
Job Title Marketing & Communications Manager
Job ID 816818
Location HOUSTON,  TX 77098-4508
Other Location
Description
Imagine joining a group of individuals—each with their own unique skills and passions, but united by a common purpose.
Imagine yourself at Girl Scouts!

 
Founded in 1922 and located in Houston, TX, the Girl Scouts of San Jacinto Council, a United Way agency is a community-based organization dedicated to building girls of courage, confidence and character, who make the world a better place. We have more than 65,000 girl members and 17,000 adult members serving 26 counties in Southeast Texas.

We are seeking career professionals committed to making a difference. Working with the Girl Scouts—an organization with a solid history and a growing future—means working to your full potential in a dynamic and diverse environment.
 

Marketing & Communications Manager
 
Summary:      Under limited supervision, develop and implement strategic marketing plans within
the framework of Council policies, standards, goals, objectives, and budget. Manage the Council's participation in national brand initiatives and marketing campaigns to locally advance the brand and support strategic objectives. Identify campaign target audiences and assist in the development of messaging for Council-wide implementation. Research marketing opportunities and keep up-to-date on industry data and trends.

Essential Duties and Responsibilities include the following and other duties as assigned.
  • Under the supervision and guidance of the Marketing/Communications director, develop, implement and track marketing plans, strategies and tactics to advance the goals and objectives of GSSJC; develop marketing concepts, including copy and design approaches; collaborate with graphics designer and copywriter to achieve goals.
  • Initiate and manage marketing projects - in collaboration with appropriate staff within the department - including direct mail, advertising, Internet, e-newlsetters or email, social media.
  • Develop project timelines and ensures deadlines are met.
  • Research marketing opportunities and keep up-to-date on industry data and trends; track competition and maintain an archive of marketing collateral
  • Identify and understand GSSJC's target audiences and use this knowledge to inform plan and message development to achieve goals and objectives.
  • Assist Marketing/Communications director with local implementation of national campaigns and ensure departmental access to toolkits and resources; attend GSUSA webinars and distribute information appropriately within the department.
  • Write copy and promotional articles and coordinate placement with graphics designer and copyeditor.
  • Serve as staff liaison of appropriate Council committees related to communications with Director -Marketing/Communications.
  • Assist Director — Marketing/Communications with Council's community relations; coordinate Council presence at identified community events; represent Council within the community as needed.
  • Assist in the development of annual departmental budget and long-term strategic plan.
  • Support Council programs, initiatives and projects that advance the Council brand, as assigned.
  • Serve as back-up for social media and photography.
 
 Additional responsibilities:
  • Embrace and promote pluralism as an integral part of every activity and plan of Girl Scouts of San Jacinto Council.
  • Maintain Girl Scout uniform and GSUSA membership.
  • Work collaboratively on council initiatives.
  • Support a culture of philanthropy and consider a personal gift to GSSJC and United Way.
  • Participate in conferences and staff meetings.
Competency: To perform the job successfully, an individual should demonstrate the following competencies:
  • Communications — Express ideas and thoughts verbally. Expresses ideas and thoughts in written form. Exhibits good listening and comprehension. Keeps others adequately informed. Selects and uses appropriate communication methods.
  • Dependability — Follows instructions, responds to management direction. Takes responsibility for own actions. Keeps commitments. Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.
  • Job Knowledge — Competent in required job skills and knowledge. Exhibits the ability to learn and apply new skills. Keeps abreast of current developments. Requires minimal supervision. Displays understanding of how job relates to others. Uses resources effectively.
  • Planning/Organizing — Prioritizes and plans work activities. Uses time efficiently. Plans for additional resources. Sets goals and objectives. Organizes or schedules other people and their tasks. Develops realistic action plans.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience: Bachelor degree (B.A.) from four-year college or university with emphasis in marketing, communication, or related field; or comparable work experience with three to five years' marketing strategies and planning experience and/or training; or equivalent combination of education and experience.

Language Ability: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format.

Math Ability: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills: Microsoft Office (Word, Excel, PowerPoint and Outlook); Social media (Facebook, Twitter, and YouTube); computer and office equipment, including printer, scanner, mouse, fax machine, telephone, calculator, copier and other miscellaneous office, art and multimedia equipment and tools, hand-held camera for still photography and video recording.

License/Certification: Valid Texas driver's license, proof of insurance, and access to personal transportation on a daily basis.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Employees are subject to moderate noise levels, indoor and outdoor environmental conditions.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing this job function, the employee must have the ability to stoop, kneel, crouch, reach, stand, walk, push, pull, lift, work with fingers, feel, talk, hear, and perform repetitive motions. Employee should have ability to perform light work exerting up to 20 pounds of force occasionally and/or a negligible amount of force constantly to move objects. Employees will sit and work at computer most of the time. Heavy visual acuity is required to perform such activities as preparing and analyzing data and figures, using computer, car and extensive reading and proofing.

Pluralism Statement: Embracing and promoting pluralism is an integral part of every activity and plan of Girl Scouts of San Jacinto Council, not disconnected or separate projects. Only individuals willing to accept and be educated about the basic tenet that Girl Scouts is for all girls, may serve in volunteer leadership or staff positions.
 
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