Digital Marketing Coordinator Grand Rapids,  MI
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Digital Marketing Coordinator

Job Title
Digital Marketing Coordinator
Grand Rapids,  MI 49503
Other Location

Founded in 1985, the Right Place is West Michigan’s regional economic development organization. The Right Place serves both current and prospective West Michigan companies, providing one-stop assistance for location, innovation and growth. During this long history, the organization has assisted existing and new companies to create over 40,000 new jobs and over $4 billion in new investments. We are looking for a driven and creative Digital Marketing Coordinator to help drive the organization’s digital content, website and social media strategies.

Your responsibilities each day:

  • Develop and coordinate content for the organization’s websites.
  • Maintain and grow the organization’s social media presence on various platforms, including: Facebook, Twitter, LinkedIn, Instagram, YouTube and an organizational blog.
  • Monitor analytics and understand trends to improve the overall performance of digital marketing channels through data-driven analyses and reporting.
  • Work cooperatively with key teams to update digital content and coordinate projects.
  • Manage vendor relationships with digital marketing providers.
  • Keep current with emerging digital technologies and best practices.
  • Build small scale websites as needed using website builders (Wix, Squarespace, Wordpress, etc.).
  • Develop and support the organization’s Adwords campaign.
  • Other marketing support duties as assigned.

Who we’re looking for:

  • 0-3 years of related experience.   
  • Bachelor’s Degree in Communications, Marketing or other related field. 
  • A self-starter with the ability to manage multiple projects in a fast-paced, deadline driven environment.
  • Working knowledge of various content management systems, social media networks, Adobe Suite, and Google Analytics/Adwords in a professional setting. 
  • Solid sense of typography, page layout and user interface.
  • Exceptional communication skills.  We need someone who understands the importance of the digital marketing landscape within a professional setting. 
  • Demonstrated ability to always provide exceptional customer service to internal and external customers.
  • Ability to deal with sensitive materials and maintain confidentiality.
  • High level of personal and professional discretion on social media networks.

What we offer:

  • An opportunity to make a positive impact in the economic health in West Michigan.
  • The opportunity to collaborate with the best and brightest business minds.
  • An attractive compensation and benefits package including generous vacation, 401(K) retirement, health, and life insurance.

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