Job Description
Job Title Marketing Program Specialist - Social Media & Digital
Job ID 743884
Location Walnut Creek,  CA
Other Location
Description

Position Summary
Achieve effective communications with potential clients, agents, insured’s, employees, and all other key audiences through marketing principals using multi-channel efforts and social media. 
 
Responsibilities
Marketing Program Management

  • Design, create, and implement multi-channel marketing campaigns to support growth of the company’s products
  • Develop and lead both online and offline marketing campaigns in relation to online and agency sales channels, including, but not limited to web banners, online promotions/contests, etc.
  • Proofread and check text, layout and branding guidelines to ensure branding standards are met
  • Analyze results for all marketing activities; provide recommendations based on analysis and identify trends or findings to improve future performance

Social Media Management

  • Lead direction and content for all social media activities including the company blog, Facebook, Twitter, YouTube, and Pinterest for agent and insureds
  • Tracking and measure results for all social media activities

Agent/Field Operations Support

  • Act as liaison between Field Operations and vendors to assess requests, negotiate pricing and produce promotional items as needed and event support for conventions
  • Provide social media and web support to agents

Public Relations

  • Lead tactical efforts and coordination of PR efforts
  • Create all press releases and partner with PR firm to disseminate

Corporate Communications

  • Manage agent bulletin process and policy stuffers, including copywriting, routing for approval, and distributing as needed. 
  • Lead redesign of forms internal and external facing forms and documents

Vendor Management

  • Partner with outside vendors, to manage the creative process for all campaigns and act as a liaison between vendors, agents and internal teams.

Requirements

  • A minimum of 5 years experience in direct marketing planning and execution and/ or advertising programs.
  • Bachelor’s Degree (B.S./ B.A.) in Marketing or related area.
  • Advanced and demonstrated knowledge of fundamental marketing principals, concepts, techniques, and applications
  • Ability to create, implement, and analysis direct response and branding programs
  • Knowledge of print production and electronic media production procedures
  • Basic media purchasing measures
  • Excellent verbal and written communication skills and presentation skills
  • Excellent command of written English, including principles of grammar and effective writing
  • Attention to detail and deadlines; excellent proofreading ability
  • Proficient knowledge of software on PC platform, including: Microsoft Office Suite, Intermediate to advanced knowledge of creative software a plus, including: Adobe Illustrator, Adobe Photoshop
  • Strong business acumen, well rounded personality, excellent team work and leadership potentials
  • Knowledge of the insurance industry a plus

 


 

 
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