Job Description

Job Title Marketing Analyst Sr Level (Marketing)
Requirement ID 693493
Begin Date 3/12/13
Duration open-ended
Location Jacksonville,  FL 32246
Other Location
Description Job Duties:
  • Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo and Bing) including campaign planning, implementation, budget management, and optimization of paid search campaigns.
  • Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
  • Grow and optimize our keywords portfolio through A/B testing with ad copy, landing pages, geo-targeting, bidding strategies, negative keywords, etc.
  • Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
  • Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
Requirements:
  • Bachelor's Degree required; Marketing Degree preferred
  • 2+ years of experience managing paid search programs
  • Google Adwords Certification or ability to obtain certification within 6 months
  • Fundamental knowledge and experience with web analytic tools and interfaces, i.e. Google Analytics, Webtrends, etc.
  • Knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Strong analytical skills with ability to drive meaningful actions from large data sets
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • An organized individual with great attention to detail and focus on quality of results
  • A self-motivated individual; a good team player
  • Proficiency in MS Office - especially Excel and PowerPoint
Required Skills Proficiency in MS Office
Excel and PowerPoint
 
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