Has a clear understanding of today’s marketing and advertising business and a keen sense of entrepreneurship.
Embraces clients and consumers as partners in the process of developing marketing communications, using their input at every stage of the process to inform and inspire creative ideas, and guide and validate the resulting integrated marketing campaigns.
Can create and maintain a high level of client contact and be comfortable assuming a leadership position with during client meetings, calls, interactions.
Client/Project Budget Management
New Business Development:
Firm grounding in marketing thought processes and tested experience in developing marketing and creative strategies.
Good understanding of public relations, social media, and media planning.
Advanced verbal and written communications skills.
Strong organizational skills and interpersonal dynamics.
Dynamic leadership abilities.
Dynamic presentation skills.
Understands the impact of the growth of social media and the Internet, as well as how enterprise-wide and internet technologies affect branding and advertising for leading companies; can apply this understanding to development of new plans and strategies.
Familiar with all types of online and new media, and with the breadth of traditional media (radio, TV, outdoor, direct mail, print, etc.)
Familiar with qualitative and quantitative research techniques.
Two to five years of professional experience with an interactive agency, advertising agency, PR firm or a large corporation focusing on marketing communications, brand management and/or the positioning and promotion of strategic business initiatives.
Ideally the candidate should have experience working on a variety of projects spanning multiple industries and brand categories.