Email Campaign Process Manager
- Job Title
- Email Campaign Process Manager
- Job ID
- 984432
- Location
- Orlando, FL 32837
- Other Location
- Description
-
Primary responsibilities:
- Manage email marketing campaign process for multiple brands including planning, targeting, set-up, testing, execution, reporting and optimization.
- Create email reporting dashboards and custom reports analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email program.
- Champion continuous advancement of our email features and capabilities including targeting, personalization, template development in collaboration with multiple brand stakeholders: development teams, designers, business teams and more.
- Stay current with best practices, strategies, and industry standards related to email.
- Collaborate cross-functionally with Brand Managers, and creative teams to execute flawless email campaigns
- Manage enterprise campaign calendar including all the Companies Brands.
- Experience in managing email campaigns of at least 1 million emails per month in scale
- Proven ability to work with multiple ESPs, and fluency with basic tenets of email system architecture
- Proven, demonstrated ability to analyze data
- Attention to detail in producing deliverables while understanding big-picture objectives and strategy
- Excellent problem-solving and decision-making skills
- Familiar with email best practices, technologies and trends
- Strong time management skills with ability to prioritize and shift workload to meet deadlines
- Develop and document business processes and workflows to improve overall organizational efficiency and effectiveness
- Excellent reporting skills with ability to not only gather the appropriate data, but also glean insight to improve the performance of marketing programs
- Possess a strong attention to detail and quality control
- Strategic thinker with excellent problem solving and analytical skills
- Well-organized with excellent planning and project management skills; Ability to multi-task and prioritize
- Oversee list segmentation strategies to increase engagement and retention and to get the right message to the right person at the right time.
- Pro-actively identify and implement opportunities for program and process improvements.
- Monitor email reputation and deliverability. Track & optimize campaigns based on deliverability, inbox placement & unsubscribe rate.
Qualifications:- BA/BS Degree
- 2-3+ years of email marketing experience, including strategy, implementation, analytics and reporting.
- Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies.
- Strong knowledge of Excel, PowerPoint, Outlook and ability to learn technical systems and in-house tools quickly.
- Strong project management skills: experience coordinating cross-functional teams, delivering results and meeting tight deadlines
- Exceptional written and verbal communication skills
- Ability to lead small working teams