Career Evolutions is searching for a Marketo Specialist for a fast-growing B2B marketing company headquartered in Phoenix, AZ. Full-time with compensation up to $100,000 + Bonus
Job Title: Marketo Specialist
Job Summary: You will plan and execute marketing automation campaigns using Marketo. You will build campaigns, streams, analyze results, and measure and report performance of all digital marketing campaigns created in Marketo. You will identify trends and insights, optimize spend and performance based on the insights, brainstorm new and creative growth strategies, and plan, execute, and measure experiments and conversion tests. You will collaborate with the Marketing and Demand Generation team to create Marketo landing pages and optimize user experience, utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, collaborate with agencies and other vendor partners as necessary, and evaluate emerging technologies.
3+ years’ of experience with Marketo in a corporate B2B environment
Excellent experience and knowledge of Marketo, Marketing Automation, Digital Marketing, Marketing Database, Social Media, Google Analytics, Demand Generation Campaigns, and Google AdWords Campaigns
Experience designing, building and executing marketing campaigns and components in Marketo
Lead generation reporting experience including compiling information to support and sustain the processes and tools
Excellent analytical skills, data-driven thinking, and ability to work in a fast-paced and dynamic environment with competing deadlines and multiple priorities