A graphic designer produces visual solutions to the communication needs of clients, using a mix of creative skills and commercial awareness. Designers need imaginative flair, awareness of current fashions in the visual arts, working knowledge of the latest computer packages and an understanding of material costs and time limits, all of which can impact on the design.
Appropriate medium and styles are selected in conjunction with the client's requirements. By providing quality visuals it is hoped the profit margins of the client will increase as potential customers become more informed or persuaded by the graphics.
The main activities of the graphic designer are: meeting clients to discuss their needs; interpreting the client's business needs; developing design briefs by gathering information and data to clarify design issues; thinking creatively to produce new ideas;
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