Responsibilities: 

As a Account Director at our client you will be working with a large regulated company working on digital marketing strategy within the Medical/Pharma industry. You’ll have the opportunity to collaborate with other teams to help develop marketing strategies and address client needs.

• Develop quarterly marketing strategies and present plans to achieve client KPIs
• Must understand the challenges of marketing strategy in a highly regulated environment. 
• Create digital marketing budgets to support client goals and forecast revenue
• Serve as team lead, mentoring and motivating a team of cross-functional channel experts to execute strategy and analyze results
• Navigate complex client organizations, particularly in the apparel/retail/luxury industries
• Must be able to articulate strategies related to:
  • The development of overall market strategy and tactics for a highly regulated industry client
  • Paid Search and Paid Social, SEO, Display Advertising, Email Marketing, Affiliate Marketing, Content and Influencer Marketing
  • Website Analytics & Optimization
  • Channel Attribution & Holistic Marketing Strategies

Requirements:

• Bachelor’s degree (BA) in Marketing, Business or related field
• Minimum 5 years in a client-facing position (e.g. account management, client management, or business development)
• Minimum 3 years of digital marketing experience, including in-depth working knowledge of at least one channel
• Minimum of 4 years experience in a highly regulated industry, ideally Pharmaceutical or Medical
• Enthusiasm for learning and understanding the web industry and technologies
• Ability to bring finesse and an air of confidence in the face of challenging circumstances
• Exceptional problem-resolution skills 
• Familiarity with web analytics tools (Google Analytics, Adobe Analytics, Coremetrics)
• Ability to handle multiple assignments with effective resolution of conflicting priorities
• Google Analytics or Adobe Analytics certification a plus
• Salesforce Marketing Cloud experience
• Experience using a project management tool (i.e. Basecamp, Mavenlink, AtTask, etc.) is a plus