Job Openings: KCO Resource Management
 
 

Job Openings

Director of Marketing

Job Title
Director of Marketing
Job ID
27413458
Description

Director of Marketing

We are working with a natural food company in Orange County, NY that is looking for a dynamic marketing leader to continue their fast growth. This is a newly created role that will build a department. Must have a background in the CPG industry! Please apply if interested.

 

Responsibilities:

  • Ensure organization is consistent with set company model and theme, by overseeing all media content, and will provide digital content for the E-commerce team, strategize and plan different campaigns
  • Understand and communicate organization’s business model
  • Identify short-term and long-term marketing goals. Discover and develop new marketing opportunities
  • Work with branding initiatives to create, develop and maintain a company theme and message
  • Create and oversee marketing budget. Control budgets and allocate resources 
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
  • Create, maintain and print all packaging design and information
  • Closely follow market trends
  • Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise
  • Manage and build-out the internal process and database for collecting consumer qualitative research
  • Assist in the planning and execution of client/customer presentations/plans
  • Manages the overall communications strategy for the assigned brands and products.
  • Lead cross-functional teams in terms of new products and project assignments
  • Gather consumer, category, brand and competitive data
  • Manage outside team members to include design, ad agency, printers and photographers
  • Proactively identify whitespace opportunities as an input into the Business Development process
  • Identifies new product and line extension opportunities and manages the process to research, test and bring the best to the marketplace

 

 

Required Skills/Qualifications:

  • 5+years’ experience in a previous marketing in the CPG industry
  • Strong experience as a marketing team leader
  • Experience in planning, executing and communicating primary consumer, shopper, and market research
  • Understands consumer and customer insights that can develop into ‘go to market’ plans (including sales/trade communication, selling strategy & materials.)
  • Experience leading a branding campaign from start to finish
  • Proven project management experience
  • Must be a cross functional team player
  • Strong initiative and follow-through
  • Strong organizational skills
  • Must be collaborative and analytical
  • Exceptional written, presentation, and verbal communication skills

 

Openings
1

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