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Paid Search Analyst

Job Title
Paid Search Analyst
Job ID
Orlando,  FL 32821
Other Location


-Develops and executes strategic initiatives for paid digital search media (e.g., paid search, YouTube, etc.), in partnership with Digital Marketing, brands, and external agency teams to optimize presence in the paid search space.

-Maintains and grows relationships with key digital partners with a special emphasis on Google.

-Performs and oversees regular Paid Search channel audits, including keyword analysis and selection, competitor analysis, optimization of keywords, optimization of adcopy, and on and offline conversion rates, to establish consistent increase in Paid Search performance.

-Partners with brand and agency teams to establish KPI's for paid search

-Maintains and manages ongoing reports for paid search partners through agency dashboards and internal tracking tools to monitor impact of work and channel performance

-Works with analytics team at tracking and tagging for paid search

-Helps prioritize messaging to ensure strategies are maintained and ladder up to campaign / business initiatives

-Produces clear and concise strategic recommendations for teams from information garnered in organic and local search audits, website traffic reports, keyword analysis, and via common industry tools.

-Continuously monitors changes in the paid search ecosystem to provide recommendations for search impacting optimizations.

-Partners with Organic and Paid Search Subject Matter Experts to communicate to brands any potential agency partnership opportunities, investment and key metrics of success



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