Biz2Credit is looking for a social media marketer who will help us grow our following on social media channels, engage and retain our followers and customers, and help convert them into active fans and promoters of our small business financing products. You should have command of best practices and current trends in social media marketing, enjoy being creative in your communications, and understand how to both build and convert a digital audience.
Manage content that is posted to the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, and potentially additional channels.
Respond to customer feedback and online reviews posted across platforms such as Google My Business, Trustpilot and Facebook.
Create shareable content appropriate for specific networks to both spread awareness of our brand and our content.
Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
Run regular social promotions and campaigns through organic social channels and track their success, as well as the content and links posted through these and other channels.
Provide weekly reports on progress of social media and customer review campaigns to demonstrate the impact of social media marketing on the growth of our business.
Work alongside other marketers and content producers on the team to help create content that educates and entertains our audience.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and new social networks to reach our target buyers.
BA/BS degree or equivalent work experience.
Preferred 2-3 years of experience; financial services industry a plus.
Active and well-rounded personal presence on social media, with a command of each major network and their best practices.
Excellent communicator and creative thinker, with an ability to use both data and intuition to make quick decisions in a fast-moving environment.
Proficiency in Hootsuite or similar tool to segment audiences across social networks and engage accordingly with scheduled content.
Experience with managing customer reviews or conducting customer service communications is a must - you will be our Johnny-on-the-spot to respond to and route customer reviews to the appropriate marketer or sales rep for attention.
Bonus experience and skills include Adobe Creative Suite, digital advertising, video production, and blogging.