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Manager, Analytics

Job Title
Manager, Analytics
Job ID
Livonia,  MI 48170
Other Location

Position Responsibilities

  • Lead analytics team in development of high-quality analysis that produces in actionable insights: This includes collaborating with internal team members to understand the business needs and objectives, then translating those requirements to analytic requests, extracting data from a variety of sources to develop recommendations that will improve business results, and organizing that data to tell a clear, comprehensive story to non-technical stakeholders and executives
  • Serve as a consultative partner to team leaders and marketing channel owners on planning, strategy, measurement and optimization opportunities
  • Project manage, prioritize and ensure the quality of analytics deliverables
  • Partner with other departments and vendors to ensure that marketing tactics, web properties and sales processes are appropriately instrumented and operationalized for our measurement and reporting needs
  • Define, build and own the core sets of reports for our all marketing and sales
  • Produce both ad-hoc and regular reports to deliver insights for internal partners and executives, using dashboards, data visualizations, and custom reports (e.g. MS PowerPoint, etc.)  
  • Support marketing department by providing comprehensive reporting for campaigns, marketing channels and distribution channels
  • Maintain awareness of current digital marketing trends and industry-related programs, which impact the enhancement of the portfolio.
  • Provide input to department management regarding opportunities to develop insurance products and marketing programs.  
  • Manage staff to research selected opportunities, and report on findings.
  • Participates in the selection, hiring, training and development of assigned staff.
  • Exercises signature authority over documentation supporting individual performance appraisals, compensation adjustments, promotions, transfers and terminations in accordance with Human Resources’ policies and guidelines
  • Fosters a culture of transparency, collaboration and accountability

Required Education/Experience

  • Bachelor’s degree
  • 5 years of progressively responsible professional experience in CRM, Database Marketing, Analytics, or Strategy Consulting
  • 3 years of experience presenting analysis and recommendations to business leaders
  • 3 years of experience working with large relational datasets and databases
  • 3 years of experience working with marketing and customer interaction data
  • 3 years of experience working with digital marketing data including web logs or events
  • 3 years of experience analyzing marketing data across more than one channel
  • 3 years of direct supervision experience including responsibility for direct report’s professional and technical development
  • Strong understanding of basic business principles (finance, marketing, operations, technology, etc.)
  • Advanced knowledge of SQL
  • Advanced knowledge of Excel 
  • Proficiency in one statistical programming or scripting language (R or Python preferred) for performing reproducible and auditable analysis
  • Demonstrated ability to act as a change agent
  • Strong communication and influencing skills 

Preferred Qualifications

  • MBA or other advanced degree from a competitive program
  • Project management experience in an Agile environment
  • Experience working with an actuarial organization
  • Insurance or member organization experience is a plus
  • Experience working with Salesforce CRM

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