Marketing Analyst Job Openings: KCO Resource Management
 
 

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Marketing Analyst

Job Title
Marketing Analyst
Job ID
27070048
Description

Marketing Analyst

We are working with a successful and growing specialty food company located in the metro NYC area and they are looking for a Marketing Analyst. This position will be a key support role on the Brand Management team.

Duties & Responsibilities (including but not limited to):

  • Responsible for generating business analysis across multiple CPG categories
  • Support the Brand Management team in planning, preparing and execution of marketing plans
  • Analyze data into shareable findings to present to marketing leadership and stakeholders
  • Responsible for analyzing competitive and consumer trends on a continuous basis & gathering insights on how to grow the business
  • Assist the VP of Marketing & Creative Services in the new product development process by assembling & presenting marketplace insights and competitive gap analysis
  • Analyze competitors and evaluate prices, distribution channels and marketplace dynamics
  • Assist Brand Managers in developing data-based presentations to support new product launches
  • Manage business analytics, while also supporting the marketing team (including but not limited to: preparing & analyzing syndicated data, creating presentations, etc.)
  • Analyze marketing metrics to identify cause and effect relationships at key retail grocery customers
  • Prepare and present monthly analyses of coupon redemptions, marketing campaigns and promotion effectiveness
  • Perform other duties as assigned

 

Required Skills/Qualifications (including but not limited to):

  • Bachelor’s Degree   
  • Must have 2-5+ years of experience in CPG Marketing; food and beverage strongly preferred  
  • 2-5+ years of strong data analysis experience is required
  • Needs to have a deep familiarity with IRI/Nielsen or SPINS syndicated data
  • Experience with eCommerce, SEO, digital asset management & retail activation is a plus
  • Demonstrated proficiency in project management skills & budget management
  • Needs to have strong analytical skills & strategic problem-solving abilities  
  • Ability and willingness to work collaboratively in a fast-paced environment is required
  • Consistent, dependable and diligent in performing tasks
  • Excellent interpersonal, analytical, verbal and written communication skills are required
  • Needs to have strong computer skills and proficient with Microsoft Office and programs
  • Must be able to pass all pre-employment background, drug and criminal screens
Openings
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