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Marketing Development- Medical Device, Diabetes

Job Title
Marketing Development- Medical Device, Diabetes
Job ID
Philadelphia,  PA 19120
Other Location

Customer Development Program Manager - Downstream Marketing/Diabetes/Medical Device - Exciting young company that is preparing for their USA commercial launch of a ground breaking implantable glucose monitoring system based on the latest technology from their extensive and ongoing foundational research phase that began in 1997. They have successfully launched their system in Europe and are currently awaiting pending approval for commercialization within the United States. In preparation for field sales force build they are seeking a person with Medical Device Industry down-stream Medical Device experience with diabetes background a HUGE PLUS (Washington D.C., Baltimore, Harrisburg, PA locations ok).  This position will develop key go-to-market initiatives for new technology adaption, as well as working closely with the field sales force for implementation.

The right person for this position will have previous experience developing and working with KOL's (Key Opinion Leaders), project management skills, as well as developing and implementing creative marketing programs within the medical device or pharmaceutical market segments and best with a diabetes background focus (but not mandatory).  A plus: someone with at least 1 to 2 years of previous medical device sales background with business development/marketing experience from a business or clinical support perspective.

Responsibilities and Duties
• Lead, develop and support the US region by managing field customer development programs to maximize adoption by physician’s, payers and patients. (Programs may include advisory boards, conferences, clinician education, patient information events, and promotional initiative’s or other projects as needed)

• Develop strategies to identify and select strategic physician partners

• Effectively engage directly with customers (clinicians) at congresses, during physician visits, and as needed on projects • Partner closely with sales organization to develop and implement strategies.

• Oversee implementation of engagement plans by collaborating with cross-functional partners (Medical Education, Sales Training, Marketing Communications, etc.)

• Work across the organization to create engagement plans that align to business objectives and maximize partner strengths and interests

• Develop and implement strategies to engage key physician societies to create partnership opportunities that further develop the market for implantable devices.

• Ensure organizational alignment to these strategies and engagement plans

• Strategically focus on global industry thought leaders, practice leaders, leading healthcare centers, and their key associated medical societies • Partner with field leaders to build and deliver physician & patient engagement programs

• Manage vendors, and approved budget. Report variances.

• Ensure compliance as well as appropriate departmental resources are available to effectively maintain the quality standards (people, facilities, tools, and training).

• Measure and track effectiveness of customer development programs.  

Position Location and Coverage:

  • Flexible on home base location:
    • Rockville-MD within 2-4 hour driving distance: Richmond, VA, Washington-DC, Baltimore-MD, Harrisburg-PA, Philadelphia-PA, Newark-NJ,
    • Will accept applicants from across the USA, but if home base location NOT in NE than higher overnight travel of up to 70%
  • USA Program Responsibilities 
  • 50% to 60% travel IF based within 4 hour driving radius of Rockville, MD


  • $144,000 to $156,000 total compensation package (120K to 130K base + 20% year end variable bonus)
  • Car Allowance (miles only reimbursement)
  • All reimbursed Travel and Entertainment
  • Full medical and dental package with 401K
  • STOCK OPTIONS issued upon hire!



Required Skills

*4 Year College Degree
*Minimum of 5 years in customer development role WITHIN the medical device (preferred) or pharmaceutical industry
*Down-stream medical device marketing background required
*Must have experience developing and working with outside customer Key Opinion Leaders, working with internal customers (working across functional teams)
*Strong presentation skills
*Demonstrated experience developing and implementing customer oriented product launch programs (or education)
Optional Skills

*Previous 1 to 2 years of outside sales medical device or pharmaceutical sales background VERY much valued.
*Not required, but a MBA or Master in related field a plus
*Not required, but open to a business experienced BSN (Bachelor of Nursing Degree) who has demonstrated strong clinical support and/or sales role in the medical device industry.
*Not required, but Project Management Certification and Lean Sigma Certification valued.

KEYWORDS: Medical Device, Smith and Nephew, Halyard, St. Jude, Stryker, Diabetes, Insulin, Medtronic, Covidien, Glucose Monitoring, American Diabetes Association, Endocrinology Society, The American Association of Clinical Endocrinologists (AACE), American College of Endocrinology (ACE), American Association of Diabetes Educators, (AADE), Diabetes Educator/CDE, Medical Device Sales, Business Development Manager-Medical Device, Meter Companies
Abbott Diabetes Care (formerly Therasense) Meter: Lite, Freedom Lite, Precision Xtra ,Accu-Chek, Meters: Compact Plus, Active, Advantage, Aviva, Arkray USA (formerly Hypoguar), GlucoCard 01-mini, Glucocard 01, Glucocard X-Meter, Glucocard Vital, Bayer, LifeScan Pump Companies, Animas, Makers of the Ping, 2020, IR1250, IR1200, IR 1000, Asante Solutions | Makers of the Snap, SmithsMedical Deltec, Deltec Cozmo insulin pump, Disetronic/Roche Insulin Delivery Systems, Accu-Chek Spirit insulin pump, Medtronic MiniMed 522/722 insulin pump, Nipro Diabetes System, Nipro Amigo insulin pump, Insulet, Omnipod insulin pump, Sooil Development Co., Dana Diabecare II insulin pump, Tandem Diabetes Care, Continuous Monitor Companies, Abbott Diabetes, Freestyle Navigator, Dexcom, Drug Companies: Abbot Laboratories, Amylin Pharmaceuticals, Aventis Pharmaceuticals, Bayer Diagnostics, Becton-Dickinson, Bristol-Myers Squibb, Eli Lilly & Company, GlaxoSmithKline, LifeScan, Novartis Pharmaceuticals, Novo Nordisk, Pfizer, SmithKline Beecham, Takeda Pharmaceuticals, Valeant, tandem diabetes, Valeritas, Stryker, Othopedic, Roche, Amgen, Bayer Healthcare, Ascensia, Medtronic Navigation, Medtronic Cardiac and Vascular Solutions, Pain Management, St. Jude Neuromodulation, Medtronic Neuromodulation
Pay Range
$144,000.00   Annually to $156,000.00   Annually

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