Career Evolutions is looking for a Marketing Operations Manager for a non-profit company in Phoenix, AZ. It's a full-time, direct-hire opportunity with a compensation up to $75,000 + Benefits.
Marketing Operations Manager is passionate about marketing automation and understands the value solutions like Marketo, Hubspot, Pardot, etc. You know what it takes to run an efficient, data-driven marketing operation and understand the steps to building this infrastructure. As a key member of the marketing team reporting to the CMO, you will work to increase lead funnels and bring our messages to new audiences.
Our client is looking for someone who is analytically focused (loves Excel, knows how to pull data and integrate it from sources including Google Analytics, and understands various marketing applications).
This is a highly visible position within the organization, so you will need to push the boundaries of marketing tools and technologies to drive successful campaigns. You are an ongoing learner and are not afraid to apply contemporary marketing strategies to new situations.
Manage administration and expanded use of Marketo as the marketing automation platform .
Ensure successful configuration, implementation and maintenance of all marketing programs within Marketo
Work with the Content Manager to target content for email nurturing and programs that move leads through the buying process
Establish lead scoring methodologies and intelligence programs used to help sales prioritize activities
Develop campaign landing pages and conductA/B tests to improve conversion rates
Track and measure marketing campaign ROI, attribution and sales effectiveness
Create sales and marketing KPI dashboards and other reports for executive review
Work with outside marketing agencies, CRM administrators and internal marketing stakeholders to ensure data is clean, campaigns are executed on time and marketing metrics are reported accurately
QUALIFICATIONS & REQUIREMENTS:
Bachelor's degree in Marketing or Business
3+ years of marketing operations and/or automation experience.
Deep experience with marketing automation platforms likeMarketo, Eloqua, Pardot or Silverpop
Understanding of the B2B lead funnel and strategies to optimize lead conversions
Marketing operations experience as it relates to email nurturing, funnel optimization, database management, SEO and digital marketing
Thorough understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements
Excellent verbal and written communication skills
Founded in 2008, Career Evolutions is a leading Executive Search based in Scottsdale, Arizona. Career Evolutions provides products and services to identify top talent, develop employees, and maximize human capital to enhance the bottom line. For more info, please visit www.careerevolutions.net, check out our Current Opportunities, and contact us via phone 480.626.5253.