Career Evolutions is looking for a Marketing Operations Manager for an non-profit company headquartered in Phoenix, AZ. Full-time, direct-hire opportunity with a compensation up to $85k.
Marketing Operations Manager is passionate about marketing automation and understands the value solutions like Marketo, Hubspot, Pardot or others. You know what it takes to run an efficient, data-driven marketing operation and understand all the steps to building this infrastructure. As a key member of the marketing team reporting to the CMO, you will work to increase lead funnels and bring our messages to new audiences. This is a highly visible position within the company, so you will need to push the boundaries of marketing tools and technologies to drive successful campaigns. You are an ongoing learner and are not afraid to apply contemporary marketing strategies to new situations.
Manage administration and expanded use of the marketing automation platform (Marketo).
Ensure successful configuration, implementation and maintenance of all marketing programs within Marketo.
Work with the Content Manager to target content for email nurturing and programs that move leads through the buying process.
Establish lead scoring methodologies and intelligence programs used to help sales prioritize activities.
Develop campaign landing pages and conduct A/B tests to improve conversion rates.
Track and measure marketing campaign ROI, attribution and sales effectiveness.
Create sales and marketing KPI dashboards and other reports for executive review.
Work with outside marketing agencies, CRM administrators and internal marketing stakeholders to ensure data is clean, campaigns are executed on time and marketing metrics are reported accurately.
Deep experience with marketing automation platforms like Marketo, Eloqua, Pardot or Silverpop.
Understanding of the B2B lead funnel and strategies to optimize lead conversions.
Marketing operations experience as it relates to email nurturing, funnel optimization, database management, SEO and digital marketing.
Thorough understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements.
Undergraduate degree with 3+ years of marketing operations and/or automation experience. Experience may substitute for formal education.
Founded in 2008, Career Evolutions is a leading Executive Search based in Scottsdale, Arizona. Career Evolutions provides products and services to identify top talent, develop employees, and maximize human capital to enhance the bottom line. For more info, please visit www.careerevolutions.net, check out our Current Opportunities, and contact us via phone 480.626.5253