Audience Engagement Specialist New York,  NY CAREERS at WNET New York Public Media - WNET

Audience Engagement Specialist

Job Title
Audience Engagement Specialist
Open Position ID
New York,  NY 10019
Other Location

A new opportunity has opened for an Audience Engagement Specialist to develop, assess and optimize multi-platform marketing campaigns to increase audiences and viewer engagement for signature public media series.  Working across the organization – social media, web and series production – the Audience Engagement Specialist will work to create buzz and drive engagement with programs by identifying program priorities, creating messaging and planning and assets and planning and executing activities to support engagement efforts.  Additional responsibilities include:   


  • Work closely with producers and department leadership to define campaign goals, execute flawlessly and clearly communicate results.
  • Identify, plan and execute data-driven, creative, measurable social media, media and community engagement activities
  • Edit copy for paid and organic social media, banner ads, website and blogs, publicity materials and e-newsletters to build an audience and drive engagement. Write new copy as needed
  • Identify and engage appropriate thought leaders and influencers to support campaign goals
  • Ensure alignment of series messaging in station fundraising and education materials
  • Cooperatively and productively work across departments to achieve shared goals
Required Skills

• A minimum of four years of experience in digital marketing, publicity, audience engagement and/or demand generation;
• Proven track record of developing creative, strategic solutions to grow audiences;
• Strong writing skills and experience placing paid and earned media;
• Experience managing and executing multi-platform marketing campaigns, publicity and campaign analysis;
• Demonstrated ability to write for a variety of platforms including social media, blogs, media pitches and SEO;
• BA/BS or equivalent experience.

Optional Skills

Candidates with experience in design and editing of social media elements, buying in social media channels, and events and talent management are preferred.

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