Audience Engagement Specialist New York,  NY CAREERS at WNET New York Public Media - WNET

Audience Engagement Specialist

Job Title
Audience Engagement Specialist
Open Position ID
New York,  NY 10019
Other Location

A new opportunity has opened for an Audience Engagement Specialist to develop, assess and optimize multi-platform marketing campaigns to increase audiences and viewer engagement for signature PBS series.  Working across the organization – social media, web and series production – the Audience Engagement Specialist will work to create buzz and drive engagement with programs by identifying program priorities, creating messaging and assets and planning and executing activities to support engagement efforts.  Additional responsibilities include:   


  • Work closely with producers and department leadership to define campaign goals, execute flawlessly and clearly communicate results.
  • Identify, plan and execute data-driven, creative, measurable social media, publicity and community engagement activities
  • Create assets and editorial for paid and organic social media, banner ads, website and blog copy, publicity materials and e-newsletters to improve outcomes
  • Identify and engage appropriate media, thought leaders and influencers to support campaign goals
  • Ensure alignment of series messaging in station fundraising and education materials
  • Cooperatively and productively work across departments to achieve shared goals
Required Skills

A minimum of four years of experience in digital marketing, publicity, audience engagement and/or demand generation;
Proven track record of developing creative, strategic solutions to grow audiences;
Strong writing skills and a solid track record of placing paid and earned media;
Knowledge of bid management, keyword targeting, and quality score optimization;
Experience managing and executing email and web-based marketing campaigns, publicity and campaign analysis;
Demonstrated ability to write for a variety of platforms including social media, blogs, media pitches and SEO;
BA/BS or equivalent experience.
Optional Skills

Candidates with experience in design and editing of social media elements, buying in social media channels, and events and talent management are preferred.

Option 1: Create a New Profile

©2016 WNET    825 Eighth Avenue    New York, NY 10019